Women. Life. Freedom
Intro
Women, Life, Freedom is a call for dignity, choice, and equality. It rose worldwide after Mahsa Amini, a young woman in Iran, died in custody in 2022 after being arrested by morality police for how she wore her hijab. Her death sparked global protests against violence toward women and the denial of basic freedoms. This project exists to honour her and many others, and to use design as a way to keep their voices visible when they are being silenced. This Project was intended to showcase the power of visibility and speaking up, spreading hidden suppressed stories, and raise funds for Iranian students during their studies with SCHOOLOFDESIGN.
Deliverables:
Art Direction
Copywriting
Branding
Content
Merchandise Design
Year
/
2022-2026
Client
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SCHOOLOFDESIGN
They Aimed for the Eyes
The design centers on the eye to reflect how women were deliberately targeted during the Woman, Life, Freedom movement. Data from Iran Human Rights shows that women made up 9% of those killed but 28% of eye injuries, three times more likely to be blinded than killed. In Mahabad, women were 15% of deaths but 56% of eye injuries. This focus on the eye becomes a symbol of both violence and visibility. The work is also inspired by Ghazal Ranjkesh, who was shot in the eye and later said, “Our victory is not here yet but it’s close.” Her resilience shaped the tone of the project. Through simple layouts and bold text, the design aims to make these realities visible and ensure they are not ignored or forgotten.
