Live. Raw.
Intro
Crossover is not just a festival, it’s a collision. Artists, genres, and cultures share one stage to break the echo chamber of sound. Through live mashups and unrepeatable moments, Crossover brings music back to what it should be: shared, unexpected, and alive.
Deliverables:
Branding
Brand Strategy
Logo Design
Motion Design
Content
Art Direction
Copywriting
Year
/
2026
Client
/
Self-initiated
X Marks the Collision
Crossover is a music festival identity built around the energy of remix culture, live collaboration, and discovery. The project responds to the repetitive “echo chamber” created by music streaming algorithms by bringing unexpected artists, genres, and audiences together in one space. At the center of the system is the “X” symbol, representing collision, crossover, and exchange. Through music visualization, the “X” reacts to sound to capture the impact moments and unpredictability of live mashups in real time. The project also explores music as a physical and sensory experience. Sculptural seating areas allow audiences to feel bass and vibration through touch, while wearable wristbands translate sound into tactile feedback, creating a more immersive and shared festival experience.
