Beyond a club

Intro

The Business Technology Association (BTA) at York University is a student-led community focused on mentorship, connection, and career growth. It was created in response to a major gap for students who wanted to start building their careers while still in university and fast-track their path in a competitive, ever-changing industry. BTA helps students stay informed, adaptable, and supported by offering real-world insight, shared experiences, and guidance beyond the classroom.

Deliverables:

Logo Design

Branding

Brand Strategy

Content

Copywriting

Year

2025

Client

York University Student Union

The BTA identity helped create a clear, future-forward presence for a student association built around growth, adaptability, and connection. The system was flexible enough to scale across posters, social content, and different sections of the association, making it easier for students to recognize BTA and feel invited to be part of it.

The BTA identity helped create a clear, future-forward presence for a student association built around growth, adaptability, and connection. The system was flexible enough to scale across posters, social content, and different sections of the association, making it easier for students to recognize BTA and feel invited to be part of it.

Next work

Women. Life. Freedom