Outcome
The reimagined JUNOs identity pushed the awards show closer to a live, festival-driven experience that feels aligned with how younger audiences engage with music today. Beyond the visual system, the project led to technical exploration as well. I designed and programmed a tool that generated consistent brand elements across different applications using code and AI, and built a custom typographic motion tool to translate sound into movement. Working alongside Sachin Tartamella, there was a strong sense of unity and creative harmony that made experimentation feel natural and collaborative.
Reflection
This project changed how I see myself as a designer. I became more comfortable stepping into the unknown and exploring new tools instead of staying within what I already knew. Learning to combine design, coding, and AI showed me that creativity is not limited to one medium. I now approach projects with more confidence in experimenting, building systems, and finding faster, smarter ways to execute ideas.
