BTA @ YorkU

BTA @ YorkU

A student community at York University focused on mentorship, growth, and turning ambition into action.

A student community at York University focused on mentorship, growth, and turning ambition into action.

A student community at York University focused on mentorship, growth, and turning ambition into action.

Deliverables

Deliverables

Visual Identity, Branding, Social Media Refresh

Visual Identity, Branding, Social Media Refresh

Visual Identity, Branding, Social Media Refresh

Client

Client

York University Association

York University Association

York University Association

Year

Year

2025

2025

2025

Role

Role

Brand Designer

Brand Designer

Brand Designer

Project Overview

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Project Overview

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Rapid Industry Shift

Rapid Industry Shift

Rapid Industry Shift

Larger class sizes often leave students without the guidance they need to prepare for life after university. At the same time, fast-paced changes in technology, business models, and consumer behavior demand constant adaptation. To stay competitive, students need to innovate, move quickly, and build real-world skills alongside their education, whether for career growth or entrepreneurship.

Larger class sizes often leave students without the guidance they need to prepare for life after university. At the same time, fast-paced changes in technology, business models, and consumer behavior demand constant adaptation. To stay competitive, students need to innovate, move quickly, and build real-world skills alongside their education, whether for career growth or entrepreneurship.

Larger class sizes often leave students without the guidance they need to prepare for life after university. At the same time, fast-paced changes in technology, business models, and consumer behavior demand constant adaptation. To stay competitive, students need to innovate, move quickly, and build real-world skills alongside their education, whether for career growth or entrepreneurship.

Innovation in Motion

Innovation in Motion

Innovation in Motion

Technology and business are evolving rapidly, and as they intersect, the industry continues to shift toward more innovative and future-forward models. This idea is reflected in BTA’s visual identity, which subtly moves forward by combining business and technology into a single, sustainable mark that represents adaptability and growth.

Technology and business are evolving rapidly, and as they intersect, the industry continues to shift toward more innovative and future-forward models. This idea is reflected in BTA’s visual identity, which subtly moves forward by combining business and technology into a single, sustainable mark that represents adaptability and growth.

Technology and business are evolving rapidly, and as they intersect, the industry continues to shift toward more innovative and future-forward models. This idea is reflected in BTA’s visual identity, which subtly moves forward by combining business and technology into a single, sustainable mark that represents adaptability and growth.

The forward-moving wordmark expands across different sections, creating a dynamic and flexible brand

The identity reflects its student-led nature while also representing the association’s multidimensional character

The identity reflects its student-led nature while also representing the association’s multidimensional character

Social Media launching posts for BTA

Social Media launching posts for BTA

Social Media launching posts for BTA

Social Media launching posts for BTA

Recruiting new members through posters

Social Media content for virtual events of BTA

Social Media Call for voting

Outcome

The BTA identity helped create a clear, future-forward presence for a student association built around growth, adaptability, and connection. The system was flexible enough to scale across posters, social content, and different sections of the association, making it easier for students to recognize BTA and feel invited to be part of it.

Reflection

Working on this project made me think about design as a practical tool, not just a visual one. I had to consider how students actually discover opportunities, what catches their attention, and what feels approachable rather than intimidating. It pushed me to design with intention, clarity, and adaptability, especially for a fast-changing industry.

Like what you see?

Like what you see?

Let’s have a tea chat!

© 2025 Saba Rahimi — Design, ideas, and imagination belong here.