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Saba
Rahimi

Saba
Rahimi

B:being

B:being

B:being creates a gentle space where mental health, chronic illness, and being human are met with care.

B:being creates a gentle space where mental health, chronic illness, and being human are met with care.

B:being creates a gentle space where mental health, chronic illness, and being human are met with care.

Deliverables

Deliverables

Visual Identity package, Copywriting, Brand Guideline

Visual Identity package, Copywriting, Brand Guideline

Visual Identity package, Copywriting, Brand Guideline

Client

Client

Sabrina Hakim and Ali Hakim

Sabrina Hakim and Ali Hakim

Sabrina Hakim and Ali Hakim

Year

Year

2025

2025

2025

Role

Role

Brand Designer, CopyWriter

Brand Designer, CopyWriter

Brand Designer, CopyWriter

Project Overview

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Project Overview

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Project Overview

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Project Overview

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Care in Cold Spaces

Care in Cold Spaces

Care in Cold Spaces

Everyone knows that good health is key. But what happens when sickness strikes and sends people to the hospital? These places, meant for healing, often feel sterile and cold. That gloomy atmosphere can weigh down on patients hoping to recover, and it also takes a toll on the hardworking healthcare heroes who spend their days there.

Everyone knows that good health is key. But what happens when sickness strikes and sends people to the hospital? These places, meant for healing, often feel sterile and cold. That gloomy atmosphere can weigh down on patients hoping to recover, and it also takes a toll on the hardworking healthcare heroes who spend their days there.

Everyone knows that good health is key. But what happens when sickness strikes and sends people to the hospital? These places, meant for healing, often feel sterile and cold. That gloomy atmosphere can weigh down on patients hoping to recover, and it also takes a toll on the hardworking healthcare heroes who spend their days there.

becoming, being, and connection.

becoming, being, and connection.

becoming, being, and connection.

Using lino print techniques to capture the physical imprint of nature and branches as the foundation of the identity

Becoming, Being, and Connected

Becoming, Being, and Connected

Becoming, Being, and Connected

The visual system for B:being is rooted in three layers of healing, Becoming, Being, and Connectedness. Inspired by lino-printed tree branches, the forms evolve into leaf-like shapes that reflect growth and change. Like nature’s seasons, the typography and shapes shift gently, expressing the quiet transformation at the heart of B:being.

The visual system for B:being is rooted in three layers of healing, Becoming, Being, and Connectedness. Inspired by lino-printed tree branches, the forms evolve into leaf-like shapes that reflect growth and change. Like nature’s seasons, the typography and shapes shift gently, expressing the quiet transformation at the heart of B:being.

The visual system for B:being is rooted in three layers of healing, Becoming, Being, and Connectedness. Inspired by lino-printed tree branches, the forms evolve into leaf-like shapes that reflect growth and change. Like nature’s seasons, the typography and shapes shift gently, expressing the quiet transformation at the heart of B:being.

Logo Variations (3 stages of healing)

Defining the brand architecture and its sections

Icons and Colors

B:being custom type that shows the patterns of change

OUTCOME

B:being reshaped how I think about care and language. This project showed me how compassionate copywriting can transform experiences, shifting from clinical terms to human ones. It reinforced my commitment to designing work that brings softness, dignity, and care back into spaces that need it most.

REFLECTION

Working on B:being reminded me to slow down and value the simple act of being human. Nature became a mirror for healing, showing that growth comes from rest, connection, and presence, not constant fixing. This project grounded me in the belief that design can gently guide people back to what truly matters: being here, and being human.

‹ Zarin Magazine

‹ Zarin Magazine

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Like what you see?

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© 2025 Saba Rahimi — Design, ideas, and imagination belong here.